Seasonal Social
Campaign
Delivered
- Social Strategy
- Content Creation
- Photography
The Challenge
Autumn typically brought a lull in sales for GreenLeaf as the summer crowd dissipated. They needed a way to re-engage locals and highlight their new seasonal menu items effectively on a modest budget.
Our Approach
We conceptualized the 'Rooted in Taste' campaign. We partnered with 5 local micro-influencers to document their 'cozy mornings' at GreenLeaf. We supported this with high-fidelity photography of the new menu items, emphasizing texture and warmth. We also implemented a 'Secret Menu' story strategy where followers could unlock a discount by showing a specific Instagram Story at the counter.
The Outcome
The campaign drove a record-breaking October revenue. Weekend engagement on Instagram soared by 200%, and the 'Secret Menu' story redemption rate was 15%, proving high intent from the digital audience.